Jimbaran is just south of the airport and Kuta. This was formerly a real backwater of south Bali, just a tiny fishing village with a daily market. That all started to change in the 1980s and Jimbaran is now home to several world class 5 star beach resorts, plus a few more moderate mid-market hotels. There is, however, little in the way of budget accommodation and there are also many high-end villas in this area, particularly on the ridges of high ground above Jimbaran Bay. This has resulted in monikers such as the "Beverly Hills of Bali" or "Millionaire's Row".
The bay itself has a pleasant white sand beach and is very safe for swimming. The three clusters of grilled seafood restaurants on the beach are a major tourist draw in the evenings, as is the truly stunning sunset.
Jimbaran remains very attached to local traditions, specially when it comes to religious activities. The temple in front of Jimbaran market is the center for celebrations with regular parades from the temple along Jalan Pemelisan Agung street to the beach.
Jimbaran has an increasing number of rather chic shops but there is little or no nightlife here. It has the advantage of being a little closer to Kuta and Seminyak and the cultural highlights of Central Bali.